Flaxxa Wapi allows you to send bulk WhatsApp messages to a large audience using broadcast campaigns, making it an efficient tool for marketing, updates, or customer engagement. Follow this guide to set up and send your first broadcast campaign.

Step 1: Access the Campaigns Section
Log into your Flaxxa Wapi account.
On the dashboard, navigate to the “Campaigns” section.
Click on “Broadcast Campaigns” to begin creating your first campaign.
Step 2: Create a New Campaign
Click on “Create New Campaign”.
Name your campaign (e.g., “Product Launch,” “Event Reminder”).
Optionally, add a brief campaign description to organize and track different campaigns.
Step 3: Select Your Audience
Upload Contacts:
You can upload your contact list as a CSV file or directly import from your existing WhatsApp contact groups within Flaxxa Wapi.
Ensure that the contacts have opted in to receive messages from your business to comply with WhatsApp policies.
Segment Audience (Optional):
Use segmentation tools to target specific groups within your contact list based on criteria like location, purchase history, or previous engagement.
Step 4: Create the Campaign Message
Choose Message Type:
Decide whether you want to send a text message, image, PDF, video, or link. You can also use call-to-action buttons or quick replies for interactive campaigns.
Write Your Message:
Draft a compelling message that grabs attention and delivers your intended information.
Use personalization tags (e.g., customer names, order numbers) to make the message feel tailored.
Attach Media (Optional):
If you’re sending images, videos, or other files, upload them at this stage.
Step 5: Add Message Templates (Optional)
If you need to send pre-approved WhatsApp message templates (e.g., for transactional notifications), choose from the available templates.
Customize the template with relevant information, such as order details or appointment times.
Step 6: Schedule the Campaign
Choose Send Time:
You can either send the campaign immediately or schedule it for a later time and date.
Scheduling helps you target your audience at the most effective times, ensuring higher engagement.
Set Time Zones (Optional):
For international campaigns, ensure your broadcast is sent according to the recipient’s local time.
Step 7: Preview and Test the Campaign
Preview the Message:
Before sending, use the preview option to see how the message will appear on WhatsApp for your recipients.
Ensure that all links, media, and personalization tags are displaying correctly.
Send a Test Message:
You can send a test message to your own phone or a small group of team members to check for any errors or adjustments before launching.
Step 8: Launch the Campaign
Once you’re satisfied with your message, click “Send Now” or “Schedule” (if you set a specific time).
The campaign will start delivering messages to the selected contacts through the official WhatsApp API.
Step 9: Monitor Campaign Performance
After the campaign is sent, go to the Campaign Analytics Dashboard to track its performance.
Metrics include delivery rates, open rates, and engagement (responses).
You can also see which messages bounced or were undelivered due to issues like invalid numbers or WhatsApp restrictions.
Use the insights from this dashboard to improve future campaigns, such as optimizing the message content, sending times, or targeting criteria.
Best Practices for Broadcast Campaigns
Keep the message clear and concise, with a strong call to action.
Personalize the message to make it feel relevant to each recipient.
Segment your audience to send the most relevant content to different customer groups.
Comply with WhatsApp’s policies: Ensure all recipients have opted-in, and avoid spamming with too many messages.
Monitor performance metrics: Use analytics to refine future campaigns for better results.
By following these steps, you’ll be able to successfully send your first broadcast campaign in Flaxxa Wapi, engaging your audience and driving action through personalized WhatsApp messages at scale.