ABOUT THIS VIDEO:
We explain Meta's Advantage+ Shopping Campaigns (ASC) – what they are, how they've evolved and the impact on your paid ad strategy. You'll learn how ASC simplifies running ads by merging awareness, retargeting and retention into a single campaign, plus deliver other amazing benefits like AI-driven broad targeting, improved campaign performance, faster set up and easier management. We walk through exactly how to create an ASC, the key inputs you should use, plus how to combine them with Advantage+ Catalogue ads. Finally, we share some ad creative best practices and pro tips for maximising your return on ad spend.

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00:00 Introduction to Advantage Plus Shopping Campaigns
01:06 Understanding the Traditional Advertising Funnel
02:39 Core Features of Advantage Plus Shopping Campaigns
04:06 Benefits of Using Advantage Plus Shopping Campaigns
07:51 Case Studies and Success Stories
08:51 Who Should Use Advantage Plus Shopping Campaigns?
13:53 Setting Up Advantage Plus Shopping Campaigns
25:52 Advantage Plus Catalog Ads Overview
26:55 Ad Level Setup and Options
27:59 Creating Effective Catalog Ads
31:08 Manual Upload and Ad Creative
37:42 Best Practices for Ad Creatives
41:13 Subscription and Support Services
43:27 Q&A Session