Colors have a strong effect on the psyche of players, and as a result, knowledge of color psychology is incredibly useful in the game design process. The right use of colors will not only make the player engage more quickly in the game, but will also influence their emotions, allow them to understand the mechanics, give feedback or shape their behaviour. In her talk, she will talk about the numerous psychological studies on the subject of colors, analyse examples of the use of colors in games that have already been released, and suggest how best to use colors primarily in UX and UI design.

Talk recorded at Game Industry Conference 2023!

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