Tom Giannattasio is a Director of Product and Design at InVision, and focuses on design tooling, he founded Macaw and previously designed tools for Apple and MIT. In this talk Tom shares with us a framework and a set of principles he established, he discusses how to create tools that compete in the market; designing for "flow state", gives lots of juicy ux tips; and explains how to establish design principles to align and guide the whole team.

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