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ECO ES RoadLiner page:
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Reading Borough Council are proactive with adopting new innovation, they have set the standard high for how local authorities can better maintain their local infrastructure. The results are clearly paying off, with Reading’s Highways Team winning ‘Best Council Services’.

Alongside their aspirations to deliver the best service to the residence of Reading, the council have begun their proactive approach to tackling climate change with their ‘Climate Emergency Strategy’, with hopes of achieving the goal of ‘a net zero carbon, resilient Reading’ by 2030.

Reading Borough Council were looking to maintain their highway line marking more effectively, economically and sustainably.

An opportunity to up-skill their workers, provide a more efficient service for the local infrastructure and save time and resources was discovered when attending LCRIG’s (Local Council Roads Innovation Group) Innovations Festival in 2022.

After the collaboration with Meon for a ‘Try before you buy’ scheme, Reading Borough Council discovered the many benefits from the self-delivery of line marking.

This affirmed Reading Borough Council’s notion that line marking could be self-managed and delivered internally, as a more sustainable and economic service.

Reading Borough Council decided to purchase the ECO ES RoadLiner, an industry first all-electric line marking machine – capable of delivering highway performance lines for Reading Borough Council, with high durability, with zero carbon output.

Since the trialling the self-delivery of cold applied line marking and now the recent purchase of an all-electric line marking machine, Reading Borough Council can benefit from a significant reduction in their carbon output whilst internally maintaining their highways infrastructure.

Additionally, the council can benefit from new opportunities for up-skilling within the council’s Highways Team, greater service reliability with the management and delivery of line marking projects internally, as well as a reduction of cost from not having to rely on third parties to fulfil these services.