In this episode, Justin Zimmerman discusses the philosophy and outcomes of driving pipeline with partners through events. He emphasizes the importance of aligning marketing and sales, as well as the need for personalized and segmented outreach. Justin also highlights the missteps and solutions in event marketing, such as the gap between registration and lead follow-up. He provides key elements to consider for success in event marketing and offers actionable steps to drive success. Additionally, Justin introduces his technology and tools for event marketing, including multi-step registration forms.

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