Gary Vaynerchuk is the author of the New York Times bestseller, Crush It! and more recently, The Thank You Economy, in which Gary tackles the ROI of social media and the humanization of business as he sees it.

In this interview with Astral Road Founder Rich Fahle for Borders, Gary discusses his first book, Crush It!

In addition to his books, Gary is the star of his own online wine program, The Daily Grape, an updated variation of his earlier, hugely successful wine program, WineLibraryTV.com. A rock star of wine, Vaynerchuk's informed yet informal approach to wine appreciation has revolutionized the industry by demystifying wine for a new generation and empowering wine drinkers to trust their own palates. Through his work with WineLibrary TV, Vaynerchuk became a brand building and social media powerhouse and often speaks on these topics at tech events around the world.