There is a shadowy group of powerful people who expend vast resources to alter public opinion and it's not the illuminati. In fact, if you want to know about the the tactics that huge companies use to alter the way we all think about the world you don't need to look any farther than the white-shoed public relations firms that have been doing it in the open for at least half a century. On this week's episode I talk to David Chamberlin, a PR executive at the law firm Orrik who has seen the dark side of marketing up close and personally.

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