There's one common marketing challenge facing law firms. The continual drive to show how digital can deliver measurable value, by generating high-quality leads and attributing value to each touchpoint throughout the marketing and sales pipeline.

During this video, we will showcase actionable digital strategies which you can use in your day to day digital marketing:

In this video, we'll explore:

How to target the customers and segments that matter
How to identify individuals for one-to-one conversations
Creating content journeys that truly engage
Building lead scoring into your customer engagement plans
Extracting the business intelligence your sales team needs