Identifying your personal values is the foundation for making future decisions. In this episode, we discuss the profound ways in which personal values impact financial decision-making and share concrete steps to identify both your strategic and means objectives. Ben candidly shares his own objectives and expands on the other considerations involved in making major decisions. We then jump to the less abstract topic of 2022 returns, providing a thorough overview of the tilts and their consequences, followed by a brief summary of an early episode with Shane Parrish. In the latter half of this episode, we are joined by Zoobean co-founder and CEO Felix Lloyd to talk about Beanstack, the tech platform for reading, and Readwise co-founder Daniel Doyon. We also tackle the slightly left-field topic of marketing from a behavioural science standpoint through the lens of Nancy Harhut’s tellingly-titled book, Using Behavioral Science in Marketing. Tune in for upcoming developments in the Rational Reminder community, and to discover how to make financial decisions that align with who you are and who you want to become!

Timestamps:
0:00 Intro
02:19 Main Topic 1: Who Do You Want To Be?
11:35 Creating Your Values
18:54 Stating Your Values
26:31 Applying Your Values
31:08 Main Topic 2: 2022 Returns
38:13 Episode 19: 60 Seconds
41:48 23 in 23 Reading Challenge: Special Guest Felix Lloyd
54:12 Book Review: Using Behavioral Science In Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
1:05:26 Special Guest Daniel Doyon
1:15:30 Aftershow

Participate in our 23 in 23 Reading Challenge:
23 in 23 Reading Challenge — https://rationalreminder.ca/23in23
23 in 23 Reading Challenge on Beanstalk — https://pwlcapital.beanstack.org/

Participate in our Community Discussion about this Episode:
https://community.rationalreminder.ca...

Book From Today’s Episode:
Using Behavioral Science in Marketing — https://amzn.to/3wuDnJO

Links From Today’s Episode:
Rational Reminder on iTunes — https://itunes.apple.com/ca/podcast/t....
Rational Reminder Website — https://rationalreminder.ca/
Shop Merch — https://shop.rationalreminder.ca/
Join the Community — https://community.rationalreminder.ca/
Follow us on Twitter —   / rationalremind  
Follow us on Instagram — @rationalreminder
Benjamin on Twitter —   / benjaminwfelix  
Cameron on Twitter —   / cameronpassmore  
Daniel Doyon on Twitter —   / deadly_onion  
Felix Lloyd on Twitter —   / fblloyd  
Felix Lloyd on LinkedIn —   / fblloyd  
Beanstack — https://www.beanstack.com/
Zoobean on Instagram —   / zoobean  
Readwise — https://readwise.io/