#watchherwork is a viral video produced by The Ladies Room TV to further the mission and purpose of Watch Her Work a non profit organization changing the face of mentorship in young women. We inspire young women to live their dreams by profiling powerful career women and vital influencers.

Dia Simms is the Executive Vice President of Blue Flame. Dia develops marketing strategies for all "Diddy" brand initiatives including, Ciroc Ultra Premium Vodka, Sean Jean fragrances and the Sean John clothing line. It's a high-powered position, but she doesn't allow it to detract from her femininity. "As a woman, it is important to feel like you can embrace your femininity — be ladylike and powerful simultaneously," she explains
Hard work is key to her success. "Whether you are volunteering at a church event or closing a multimillion dollar deal, it is important to give it 500 percent," she insists.
--The Network Journal

WatchHerWork.org is a New York based non-profit organization dedicated to redefining mentorship in young marginalized women ages 14 to 25. Through a comprehensive mentorship program, we are bridging the gap between current and future influencers and innovators in an effort to promote both personal and professional growth in the areas of arts, entertainment and entrepreneurship.