Born and raised in Pumwani - Majengo Area in Eastlands, Dennis is the epitome of self-made. His humble beginnings motivated him to venture into various ways of making extra money while pursuing his education. He began working at a car wash at a young age to support his siblings. Dennis has an eye for deciphering, this is the trait that led him into the banking and insurance industry where he worked his way up the ranks.

Despite all these achievements, Dennis still wanted to pursue his passion, artiste management. During his free time, he would handle the business affairs of his childhood friend Kennedy Ombima popularly known as King Kaka. He eventually left employment to pursue talent and brand engagement full-time.