Air Jordans retail and resell at higher prices than the average basketball sneaker. The high prices come from how the company makes and markets its iconic sneakers. The brand has a rich history, and its Air Jordan 1 is widely credited as the catalyst for sneaker-culture.

MORE SO EXPENSIVE CONTENT:
Why Supreme Is So Expensive | So Expensive
   • Why Supreme Is So Expensive | So Expe...  
Why Birkin Bags Are So Expensive | So Expensive
   • Why Birkin Bags Are So Expensive | So...  
Why Pink Himalayan Salt Is So Expensive | So Expensive
   • Why Pink Himalayan Salt Is So Expensi...  

------------------------------------------------------

#Sneakers #AirJordans #BusinessInsider

Business Insider tells you all you need to know about business, finance, tech, retail, and more.

Visit us at: https://www.businessinsider.com
Subscribe:    / businessinsider  
BI on Facebook: https://read.bi/2xOcEcj
BI on Instagram: https://read.bi/2Q2D29T
BI on Twitter: https://read.bi/2xCnzGF
BI on Amazon Prime: http://read.bi/PrimeVideo

Why Nike Air Jordans Are So Expensive | So Expensive