Welcome to the Operating Principle Series. As lululemon grew in its early days, I developed my Operating Principles, now encased in a binder in my office. The OP's were 365 principles that clearly dictated everything from merchandising to our cultural values as a brand. With this foundation in place, our growth skyrocketed. As I sometimes said "a refrigerator could have run lululemon with the foundation we had set in place" - when you get clarity on your principles, success follows.

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