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In this episode of GrowthX Inner Circle, we sit down with Varun Sadhna, who transformed his passion for pets into the 200-crore pet care brand Supertails. We explore how Supertails is pioneering the pet care industry and discuss the key insights on pet premiumization, the expanding $1.5 billion pet care market, and various categories within the industry. Varun shares his personal journey, from his humble beginnings in Karnal, Haryana, to co-founding Supertails. He also provides a deep dive into the trends driving the pet industry, such as the shift from functional pets to pets as family members, and the rising popularity of cats in urban areas. Lastly, we delve into the future of Supertails and its mission to solve pet care problems for an increasing number of consumers.

✨ Follow Varun:   / vsadana  

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Timestamps:
0:00 - Intro
0:51 - Personal Journey
2:17 - Product Insights
2:36 - Starting Supertails
4:08 - Revenue Split
4:43 - User Insights
6:25 - Market Insights