Mobile DJ's are allowed to DJ during Tailgaiting times 4 hours before kickoff of the game. There are games, music, food, and lots of cold drinks and a big party. After the game the party continues for another hour before the gates finally close. HEB gives away the nicest spots to "TAILGATER of the YeAR" They receive sponsorship and more parking space and usually takes about 20 people to run drinks, food, and music.