Ever since Tokyo based streetwear brand NEIGHBORHOOD’s 2019 collaboration with Converse dropped, the widely known truth has continued to become even more unavoidable: Shinsuke Takizawa and by extension NEIGHBORHOOD, is cool, and has been so for quite some time now.

Maybe it’s because of the brand’s roots in Japanese Motorcycle subculture; or perhaps its creator Shinsuke Takizawa’s appreciation for punk-rock and American counter-culture. Either way, NEIGHBORHOOD is a brand that’s definitely worth knowing about. But despite this, the brand had been virtually unknown in the West for some time.

For nearly two decades, non-stateside streetwear was basically a well-kept secret for those in the know, and the idea of two competing brands working together on a co-branded product the way Japanese brands do on a regular basis was unthinkable.

But that all began to change, and the states were finally introduced to the wonders of brands like NEIGHBORHOOD. But have you ever wondered how brands like this were able to get their start in the land of the rising sun? Well let's find out. I'm Nate the Great from Takeflight 214.com and this is the story of NEIGHBORHOOD.

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If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:

What Happened To Crooks and Castles:
https://www.youtube.com/watch/cD-ia...

Happened To Alife:
https://www.youtube.com/watch/6PCDS...

What Happened To Diamond Supply Co. :
https://www.youtube.com/watch/uSwr6...

What Happened To Billionaire Boys Club/Icecream :
https://www.youtube.com/watch/BUlyW...