Niantic was sowing the seeds of AR at SXSW this year. 🪴🌷

Join Rihanna as she takes a stroll through the Niantic AR Garden and showcases activations from NBA All-World, Peridot, Truffel, and more!

#AugmentedReality #SXSW #Niantic

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About Niantic Labs:
We believe we can use technology to lean into the ‘reality’ of augmented reality — encouraging everyone to get outside and connect with the world around us. It’s our responsibility to consider user privacy, responsible use, inclusive development processes, and AR’s potential impact on the world now, not after the fact.