On July 22, Google proposed changes to their full-on third-party cookie (3PC) deprecation plans, instead offering Chrome users a choice on how the browser protects their privacy. This shift, unsurprisingly, came with a lot of questions from advertisers and publishers.

Watch as NextRoll’s Chief Innovation and Ecosystem Officer, Mihir Nanavati and VP of Data Science Engineering, Andrew Pascoe, discuss what these changes mean for the future of advertising and how the industry should prepare.

00:00 Introduction
01:10 Recap: Google's Announcement
03:28 What does this mean for the future of 3rd-party cookies?
04:25 What does this mean for the Privacy Sandbox?
07:06 What will user choice look like on Chrome?
09:00 How should advertisers adjust their strategies?
14:01 How NextRoll is planning for the future
17:46 Is this update from Google good news or bad news?
20:35 Identifiers and ID's outside of the Google ecosystem
23:07 First-party and zero-party data
26:13 Impacts to analytics and measurement
28:06 Closing