What informed the design principles of Strada? Well, we have to know why it was designed that way in the first place. Strada knows its customers are professionals and so everything must meet professional expectations. We want users to instantly know the people behind Strada understand how professional grade video workflows operate. In other words, we are building Strada the way professionals would prefer, since we speak the same language as professionals. The second design principle of Strada is to ensure that the underlying technology is invisible to the user so that they aren’t weighed down by technical barriers. In other words, the user shouldn’t be aware of how complicated Strada’s infrastructure actually is. One task should be seen just as complex as 100 tasks. Our third design principle is for Strada to be flexible - Strada needs to be able to adapt to the various kinds of professional workflows for different kinds of users. Strada isn’t forcing you to use a pre-determined workflow - you can customize it and build it to suit your needs.

Be sure to sign up for the Strada beta: https://bit.ly/3rqct6Z

Also, be sure to check out the Strada In Action! Webinar taking place on December 14th, 9am PST on Zoom. Sign up here: https://bit.ly/3sP169r

00:00 Intro
1:00 Why Transparency is Key for Strada, Very First looks of Strada
1:51 Design Principle #1 - Designed to be Professional
2:24 Design Principle #2 - Invisible Infrastructure
2:56 Design Principle #3 - Flexibility
3:50 The Design Foundation
6:01 The Benefits of Talk & Tinker
6:30 First Looks At Strada’s User Interface
9:06 Strada Private Beta Features
9:49 Strada’s Unique Transcription
11:23 The Workflow Problems
13:00 Outrro, Sign Up For the Beta

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