The main point of this class is to understand how international marketing can be an opportunity and a threat at the same time.

~TIMECODES~
0:00 Intro & objectives
0:35 International marketing
2:46 Exports
4:23 E-commerce
6:19 External growth (see 1.5 for more)
9:34 Foreign direct investment (FDI)
11:23 Involvement, factors, glocalisation
13:49 Back to objectives

~SEE MORE~
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