How to Pick a Niche For Your Private Practice

⏩⏩⏩From John's live teaching inside his mastermind group.

“The riches are in the niches...sometimes…”

Why niche at all?
Specificity = clarity.
Specializing indicates elevated expertise.
Creates a more affirmative (and enthusiastic) experience between consumers and your marketing collateral.
Growing your skills and your expertise clinically and personally.
You just need to be niched down enough to get results.
Supply and demand for your market.
Example: a generalist practice may thrive in a small town, but fail in an urban market. Can you make up for this by having a killer brand? Probably not.
Your niche should feel like a natural intersection of your interests, passions, skills, and market opportunities.
Evaluating niche opportunities: use search traffic tools like Google Keyword Planner, Uber Suggest, etc. Look for medium to high volume + low to medium difficulty score.
Types of niches.
Demographic (men, women, pregnant women, teen girls, LGBTQ, geriatrics, etc.)
Clinical issues (anxiety, depression, trauma, addiction, couples, etc.)
Modality (CBT, DBT, EMDR, EFT, etc.)
Some combination of the three (e.g., “We specialize in EMDR for female veterans with PTSD”).
How to brand as both a generalist and a specialist with multiple niches.
✅https://www.calmagaincounseling.com/
✅https://www.emdrsanfrancisco.com/
✅https://www.centerforteentherapy.com/

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⏩⏩⏩John's all-time favorite business books:

✅The Personal MBA https://amzn.to/2Lfbx07

✅Blue Ocean Strategy https://amzn.to/2Lbc6YN

✅Building a Storybrand https://amzn.to/3nn1jYE

✅Clockwork https://amzn.to/3nr2Nlf

✅Profit First https://amzn.to/2JutWVV

✅Entreleadership https://amzn.to/3q0w5rO

✅The Big Leap https://amzn.to/2XkXWXrl

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