In this video, I cover my go to facebook and instagram (aka meta) ad strategy for 2024. I'll cover how to set up and run your testing campaign and then I'll cover how to set up a scaling campaign as well. I'll be walking you though all of the facebook ad set up and settings step by step so that by the end of the video you'll have a ad campaign up and running.

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*Some of the links and other products that appear on this video are from companies which Austin Rabin will earn an affiliate commission or referral bonus. Austin Rabin is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. This is not investment or financial advice. Content is purely for entertainment purposes.


0:00-1:25 Intro and overview
1:26-3:41 The creative strategy
3:42-20:00 Setting up the testing campaign (step by step)
20:01-20:35 Testing campaign recap
20:36-22:35 Reading test results
22:36-28:16 Setting up the scaling campaign (step by step)