Antic Screen Printing just finished printing 15,000 shirts in 6 days. And to think, it all began with a hobbyist's love of design.

Now, the questions that keep them up at night are more complex. "Where is our happy zone? What can we afford? What do we want our day to day life to look like?"

Read the full story: https://www.printavo.com/blog/antic-s...

Recently married and just pushing through the tail-end of a busy Thanksgiving full of printing, Isaac and Stefanie rescheduled their honeymoon to meet a deadline. Bruce met up with them while the shop was closed on a weekend.

Antic is an example of what happens when you put standards first: your products become better, your customers love to work with you, and your team stays focused on the mission. Antic's mission: inspire and connect communities by creating quality branded apparel. That is a big task!

Isaac and Stefanie get a rush from printing big runs and meeting their customers' demands. That doesn't mean they'll kowtow to any demand – they're actually "shaving off" their least-profitable contract and super-low volume customers – but it does mean keeping a forward-looking calendar to anticipate what their customers need before they know they need it. They're always happy to point customers in the right direction – even if that means sending them to another print shop.

Now, their goal is to build deep relationships with customers to be able to anticipate their needs ahead of time. "A lot of times this stuff is last minute. If we had known three months, we could do shirts and tote bags [...] so we have to be more relationship-based with the customers."

Try Printavo – Antic uses it in their shop: https://www.printavo.com

Isaac has learned a few powerful lessons along the way. Let's break them down for you. Here are Antic Screen Printing's biggest tips for starting and growing your t-shirt printing business:

1. Raise your minimums. "We raised the minimum to 25. If someone only wants a few shirts, we'll point them toward a shop that could do it."
2. Don't rely too much on one customer. "Well, [the customer] disappeared. So we had to ramp up our business immediately."
3. Establish processes and systems early. "This is the vision. How do we do it?"
4. Focus on one thing. "It's difficult to manage a business while knowing how to print t-shirts and make art."
5. Grow your retail operations. "You work with half as much effort for the same amount of money."

Newly married with a rapidly growing screen printing business in Texas, Isaac and Stefanie are looking forward to an amazing 2020. They're going to balance work and life to make a truly special business in the heart of Texas. We're thrilled to be part of their journey!

Read the full story: https://www.printavo.com/blog/antic-s...

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