“Trapper” John Morris is the SiriusXM Programmer for Y2K Country and The Highway.

After starting in college radio at the University of North Texas, Trapper has spent the last 38 years working in radio with stops in Waco, Tyler, Memphis, New Orleans, Dallas, and now Nashville.

Trapper shares insight into the relationship between radio and country music, the type of data stations used to test new songs, and how big programs like The Highway find new and upcoming talent.

#countrymusic #thehighway #siriusxm #musicbusiness