Vince Menzione, founder & CEO of Ultimate Partner, has had a front-row seat to changing buyer behavior during his multi-faceted career - first as a sales leader, and then as a partner strategy leader at Microsoft. During our conversation with him, Vince describes how these shifts aren’t just ripples, but tectonic shifts that need tech sellers to redefine how they access buyers’ purchasing power. Vince speaks about how a new generation of tech buyers is redefining procurement expectations, how the channel influences purchase decisions, and how cloud marketplaces are leveling the playing field.