Storytelling, Store Branding, Design Concept - When it comes to shopping malls our credo is to tell their story and to turn them into a real brand. This year we developed one of our most exciting mall projects so far: the Mall of Switzerland, a prime shopping and leisure destination near Luzern. Opening in fall 2017 and designed to be completely different! Talking about “Swissness“, tradition and innovation are inevitably linked to one another. We took up these values and turned them into the bridging “kaleidoscope” design theme with the hexagon as the red thread – and as the origin of the mall’s logo and design concept. You can see our ideas literally coming to life by watching our marketing film starring Jochen Schweizer. Grüezi mitenand!