As an online directory and resource site for people looking for businesses, Yelp is a true powerhouse. But, there are also many myths about Yelp that lead business owners to miss out on using it as an opportunity for growth.
Our guest this week is Alley Lieberman, Partner Account Executive, Yelp Inc. Alley joins us to help dispel many of the common myths about Yelp, like that Yelp is only for restaurants or that good reviews are removed for no reason. Alley will also show you how you can take control of your Yelp page to capture a new audience and level up your business.

Before we get started, in full disclosure, Changescape Web is a Yelp Advertising Partner.

In this episode, you’ll learn:
Why the following are myths about Yelp and what the truth is instead:
Yelp is only for restaurants
You have to pay to drive business from Yelp
Ad spend positively influences Yelp reviews
Only people with the Yelp app see your Yelp page
People just go to Yelp to complain
What the difference between Google and Yelp is in terms of searching for businesses
The biggest mistakes that businesses make with their Yelp Profile
What Yelp ad products are and how they help your business
Best practices for creating your Yelp profile

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Ep97