Get your free Audience Avatar Questionnaire here: https://bit.ly/3AgCrKE

Just make a copy and save it to your google docs account. I really hope it helps you gain some focus and clarity on who your audience is.

Why should you create an audience avatar? Well, hopefully my video explained that, but if you need more convincing read on.

By focusing on serving a core audience your YouTube channel can attract dedicated subscribers and get consistent views.

A great example of this is Marques Brownlee (MKBHD) who is one of the most successful tech YouTubers on the platform. He consistently serves a consistent audience and therefore has a loyal fanbase who watches all of his videos. That's why he averages 2-4 million views per upload!

Now, it's great to know that we should focus on serving a specific audience, but how do we get clear on exactly who that audience is?

Answer: Create an Audience Avatar!

This is a semi-fictional representation of your ideal audience member and helps you understand their goals, interests, problems and fears.

Why is this important?

Because it helps us create content that they are actually interested in! And I seriously believe that creating an audience avatar is one of the best things you can do if you're confused about the direction of your YouTube Channel.

We also take a look at how this applies to Cathrin Manning and her re-brand, as well as personality-based channels like Emma Chamberlain.

I hope you enjoy the video and I can't wait to put this info to use!

Remember, you're only one video away!

- Brandon @validation

#youtuber