Willy was joined by Doug Yearley, Chairman and CEO of Toll Brothers, one of the nation’s leading luxury home builders.

He and Willy discussed how he climbed the ranks at Toll Brothers, lessons learned from his mentor Bob Toll, the importance of marketing and branding, the secret to the company’s high retention rate, what we can expect to see from the company in the future, and so much more.

Watch or listen to the replay.

If you have any comments or questions, please reach out to your main Walker & Dunlop point of contact. We are all available to answer questions and provide assistance. Additionally, if you have topics you would like covered during one of our future webcasts, we would be happy to take your suggestions.

Key Points In The Webcast: Climbing the Ladder with Doug Yearley
00:00 Introduction
01:55 Willy introduces Doug Yearley
02:18 Homebuilding runs in the family
06:45 900 Monday nights with Robert Toll changed his life
09:22 Best lessons from land deals with Robert Toll
12:08 Growing GFC and stepping into Toll Brothers
17:29 How important is branding?
20:14 How Toll Brothers customize their homes
25:58 What’s causing constraints in housing supply?
30:35 Catering to the luxury market
33:06 Being the 6th best product in the world
36:17 Increasing retention and cultivating a healthy culture
40:19 Tempering competitiveness with discipline
43:45 Are prefab homes a possibility?
46:25 Toll Brothers’ strategy in an ever-changing market
51:38 The future of housing and Toll Brothers

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