Hello all.
In this video, I am going to talk about Porter’s Five Forces Model.

This is one of the most important models or framework in strategic management.

I have tried to explain these five forces model through different industry example like Airline, Information Technology, Software Services, FMCG etc.

In 1979 Michael Porter formulated this five forces model to analyze competition in the market and to help determine the market attractiveness of an industry, in terms of its profitability.

Following Porter's Five Forces with sub points are covered

TIMESTAMPS
0:00 Welcome to my channel Management By Dr. Mitul Dhimar
0:11 Introduction of Porters five force model
1:03 (A) Threat of Entry by Potential Competitors
2:16 1. Economies of scale
3:17 2. Product differentiation and brand loyalty
4:03 3. Capital requirement.
4:44 (B) Bargaining Power of supplier.
5:54 1. No substitutes
6:24 2. Products Crucial to Buyers
6:48 3. Suppliers Ability
7:17 (C) Bargaining Power of Buyers
8:03 1. Buyer’s Concentration
8:43 2. Price Sensitivity
9:25 3. Undifferentiated Products
9:52 (D) Threat of Substitute Products.
10:34 (E) Rivalry among existing competitors.
11:26 1. Numerous or Equally balanced Competitors
11:51 2. Slow Industry Growth
12:24 3. High Fixed or Storage Costs

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