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How did Trader Joe's come to create such intensely die-hard fans that spend an insane amount of money on their specialty foods?? Join us as we try to understand this phenomenon, all through looking at the history of Trader Joe’s and other things this company does differently from the competition.

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For further reading, check out the sources for this video here:
https://docs.google.com/document/d/e/...

Script: Caroline Eaton Pickard
Editor: Kim Su
Lead Editor: Kirsten Stanley
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand

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