eBoys started as a niche subculture within online communities, characterized by their unique blend of emo, skater, and streetwear aesthetics. They gained attention through platforms like TikTok, where their distinctive style and relatable content began to resonate widely. As their popularity grew, eBoy fashion and trends moved from the fringes of internet subcultures into the mainstream, influencing broader fashion and media. What was once an underground style became a widespread trend, seen in mainstream advertising, music videos, and social media, marking its transition from a subculture to a mainstream phenomenon.

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