Akio Toyoda: CEO of Fun -- ISSIMI Drives
ISSIMI Official ISSIMI Official
183K subscribers
22,294 views
1K

 Published On Jun 30, 2024

When Toyota launched the GR Yaris for sale in Europe, American enthusiasts couldn’t escape the overwhelming positive reviews of the car, as well as the disappointment that we would likely never get a chance to experience it. After enough people raised a fuss, Toyota surprised everyone with the introduction of the GR Corolla in March of 2022, and announced plans to bring the car stateside. With sales beginning in late 2022, the GR Corolla was a runaway hit with the automotive media, and enthusiasts began snapping up every example they could get their hands on at significant premiums over MSRP. Now that the market has stabilized, the GR Corolla represents some of the most fun-per-dollar you can get in the automotive space- especially when factoring in the Toyota practicality and dependability.

Toyota is a name that conjures up images of boring economy cars and durable pickup trucks- but is there more to it? Join Lorenzo as he experiences Toyota’s newest hot hatch - the GR Corolla on some of California’s best backroads, and dives deeper into the history of the brand. Could it be that Toyota is actually one of the brands doing the most for today’s driving enthusiasts?

This car is not currently available on ISSIMI’s auction platform, but to find an exciting backroad carver that speaks to you, visit us at ISSIMI.com

https://www.issimi.com/

show more

Share/Embed