In this episode, Bill Gilliland interviews Mike Bosworth, a seasoned sales trainer and founder of Story Seekers. Mike shares his journey from reluctant beginnings in sales at Xerox in the 1970s to becoming a leading influence in sales training and engagement strategies through storytelling. He emphasizes the importance of building trust and genuine emotional connections with customers to drive business success.

After his experience at Xerox, Mike founded Solutions and Selling in 1983, adopting an innovative affiliate model instead of a traditional employee structure. This allowed for the expansion of his reach and the licensing of his intellectual property, facilitating business growth. Later in 2008, he launched Story Seekers to assist technical professionals such as engineers and finance experts in mastering the art of storytelling to create impactful emotional connections with customers.

Throughout the episode, Mike shares his sales philosophy, highlighting the role of the salesperson as a solution facilitator rather than just a persuader. He stresses the importance of emotional intelligence and the strategic use of storytelling to inspire followers and build genuine relationships with customers. Join Bill and Mike in this captivating conversation about the transformative power of narrative in business leadership and sales strategies.

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