⭐ Join Michael Brown, Managing Partner, Head of Insight & Research, UK & EMEA at UM Worldwide, and Juliet McCutcheon, Commercial Director UK at Channel Factory in a Conscious discussion. They dive into how advertisers can change social attitudes, the power of authentic representation, and how to decipher performative partnerships. Gain practical tips on navigating diversity challenges and optimizing inclusivity, and discover why prioritizing diversity is not just a moral imperative but a strategic move, especially when targeting the diverse Gen Z audience.

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Chapters:

0:00 Intro
0:20 Michael discusses his IPA Fellow Award
1:15 Efforts UM is taking to promote DE&I initiatives
3:30 The impact of advertising on Culture and Society
5:00 Michael explains UM’s Conscious media investment strategy: Better World Media
7:55 Brands who are embracing Conscious media spend
10:50 Repercussions of exclusion in media
13:00 Diverse representation in the media landscape
16:30 Intersection between reaching younger generations and reaching diverse audiences
18:10 How brands’ priorities are shifting in this current media landscape