Professor Ryan Raffaelli teams up with Porter Square Books in Cambridge, MA – one of the hundreds of bookstores he’s studied – to explore industries facing shifts in their business models and how they adapt. Independent bookstores provide a story of hope by focusing on core values that include community, curation, and convening. For more on Raffaelli's research, see: https://hbswk.hbs.edu/item/why-indepe...