Dayparting 101: Timing Your Amazon PPC Ads for Maximum Effect
Orange Klik Orange Klik
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 Published On Streamed live on Feb 15, 2024

👉 Visit PPC Ninja here: https://oklik.co/ppcninja

Ever wondered if you could control when your Amazon ads appear to maximize their impact? This is where dayparting comes into play! Dayparting involves segmenting your ad display times to target customers more effectively when they're most likely to make a purchase.

In this video, an Amazon PPC expert Ritu Java delves into the ins and outs of dayparting on Amazon, presenting various approaches to leverage this powerful advertising strategy.

👉 Let's meet in person at the upcoming European Seller Conference in Prague - an event for Amazon FBA sellers: https://eusecon.com/
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🔶 Topics covered in the video:

➤ 00:00 Dayparting for Amazon PPC
➤ 00:56 About Ritu Java
➤ 03:34 What is dayparting?
➤ 08:36 Dayparting on Amazon
➤ 09:53 Performance on different hours
➤ 11:41 Performance on different days
➤ 12:43 Sponsored Products hourly data
➤ 14:57 Heat map
➤ 17:18 Different ways to achieve dayparting
➤ 24:24 Schedule based bidding - how to set up
➤ 30:37 Results
➤ 36:14 Event for Amazon sellers in Europe
➤ 38:53 Where to find the data for ad spend?
➤ 41:22 Can you set campaign pause in advance?
➤ 42:03 Does dayparting affects organic rank?
➤ 42:58 Can I access the data before product launch?
➤ 43:56 Mistakes to avoid
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🔶 About RITU JAVA

Ritu Java is the CEO of PPC Ninja, offering Amazon PPC software and services to sellers and advertisers. An accidental digital nomad, she has now lived and worked in 4 countries, including her birthplace – India, Japan, the United States, and Canada. Other fun facts about Ritu – she is a podcast junkie, soccer mom, jewelry designer, and fluent Japanese speaker.

👉 Visit PPC Ninja here: https://oklik.co/ppcninja
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🔶 Video host - LISETT LEES

Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.

👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
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#AmazonFBA #AmazonSellers #AmazonPPC

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