I wanted a healthier, easier option than bleach to lighten my hair all over. using permanent color to lift is an awesome, but not heavily used option that i wanted to share! watch to see the application, and my results! p.s. wear gloves! i didn't when applying the color, and wished I would have!
also, sorry the lighting is different in the before and afters, i didn't want to apply color in my filming studio, for fear of getting it messy, but also couldn't film the "after" portion of the video in the kitchen because of the echo, so hopefully you can gauge the color difference regardless of the lighting.

one last thing i forgot to mention in the video: i always avoided applying the color/toner/bleach/purple shampoo on my pre-lightened ends. but, inevitably some color did spill over during the processing time, so... my ends lightened just slightly through the process. which i ended up loving. so.. happy accident i guess.

color formulas used (show these to your hairdresser)
dye to lift:
10-21 + 12-11 Schwartzkopf igora royal hi-lifts
40 volume peroxide
process for 40 minutes

toner:
9T + 9V shades eq
10 volume redken Developer
process for 20 minutes

purple shampoo I used: https://goo.gl/N4umgS
cheaper option: https://goo.gl/vyaena

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