Looking to validate your startup’s positioning and messaging to secure crucial executive buy-in?

In this video, we’ll guide you through navigating limited data with effective strategies like quantitative research, qualitative interviews, and A/B testing.

Plus, discover tips on how to adjust your messaging to resonate with your target audience, gain trust, and establish credibility.

If you found this video useful, please remember to like, subscribe, and follow!

And if you’re looking for more insights, here are some other resources:
► Go-to-Market Alliance: https://www.gotomarketalliance.com/
► LinkedIn:   / 78987159  
► Twitter:   / gtmalliance  
► Join our Slack community: https://www.gotomarketalliance.com/jo...


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Timeline:
00:00:00 Introduction
00:00:26 Validating your positioning and messaging strategies
00:00:42 Quantitative research
00:01:19 Qualitative interviews
00:01:46 A/B testing
00:02:52 Getting executive buy-in for your positioning and messaging