🚀 If you're battling the emotional rollercoaster of PPC bidding and want to shift to a more data-driven approach, I'm going to show you your roadmap to success.

Today I'm unraveling the complexities of Amazon PPC and guiding you through a systematic strategy to enhance your advertising efficiency and save thousands.

📊 What you'll learn:

Embracing Feedback Loops: Harness the power of campaign data for continuous strategy refinement.

Focusing on Conversion Rate and TACoS: Learn to prioritize Total Advertising Cost of Sale over ACoS for a broader profitability perspective.

Account-Wide ACoS Perspective: Understand why overall ACCOUNT ACoS matters more than individual campaign ACoS.

Bi-Weekly Optimization: Master the art of pausing underperforming campaigns and adding negative keywords.

Weekly Unpausing: Discover the importance of reactivating campaigns under your target ACoS.

Bid Adjustments: Essential tips for adjusting bids to boost campaign visibility and health.

Continuous Negative Keyword Updating: Learn to keep your campaigns optimized with regular updates.

📖Video Chapters:
00:00 - Introduction
01:07 - Step 1: Listening to the Data
01:50 - Step 2: Focusing on Conversion Rate and TACoS, Not ACoS
04:09 - Step 3: Save & Make a Lot of Money by Focusing on Conversion Rate and TACoS, Not ACoS
05:34 - Step 4: Bi-Weekly Optimization: Pausing and Negative Keywords
14:41 - Step 7: Continuous Negative Keyword Updating
16:19 - Step 5: Weekly Unpausing
16:31 - Step 6: Bid Adjustments
17:19 - Conclusion: Action Items


🚀 Bonus: Our comprehensive checklist includes weekly pausing and unpausing tactics, bid optimization, and continuous negative keyword updates.

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