Jill Duncan introduces her small-scale urban farm, Loving Roots Urban Farm, in Ferguson, Missouri. Operating on just an eighth of an acre, Jill discusses the practices she uses, such as no-till farming and focusing on high-value, quick-growing crops like salad mixes and cherry tomatoes.

Despite the limited space, she makes a living wage and shares insights into her methods for efficiency, problem-solving, and building a strong relationship-based customer base.

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00:00 Introduction to Loving Roots Urban Farm
00:50 Maximizing Yield on a Small Plot
01:51 Crop Diversity and Business Strategy
02:53 Efficiency and Bed Flipping Techniques
05:07 Financial Success and Future Aspirations
06:15 Balancing Business Growth and Personal Life
12:31 Building a Strong Customer Base
19:37 Starting Out and Learning from Mentors
25:34 Challenges and Strategies in Urban Farming
34:45 Customer Base and Retail Orders
36:26 Pricing Strategy and Market Research
39:11 Future Plans for Loving Roots
40:14 Transition to Wholesale and New Ventures
41:17 Balancing Farming and Personal Life
42:02 Elderberry Farming and Homestead Vision
52:15 Mentorship and Community Support
01:02:49 Entrepreneurial Challenges and Self-Care
01:05:22 Future Growth and Diversification
01:07:06 Conclusion and Contact Information