Mobius Motors was once hailed as Kenya's answer to Africa’s tough transportation challenges. Founded in 2011 by visionary entrepreneur Joel Jackson, Mobius Motors promised a rugged, affordable SUV designed for Africa's unpaved roads. But by 2024, Mobius Motors had closed its doors for good, entering liquidation after failing to stay financially viable.

What went wrong? In this episode, we dive deep into the story of Mobius Motors, piecing together the rise and fall of the company through its financial history. From high ambitions to spiraling losses, we’ll explore the pivotal moments that led to its demise and the crucial lessons entrepreneurs can learn from this case.