They say that ‘sex sells’, but if that’s true, why has it practically disappeared from modern Hollywood filmmaking? It wasn’t always this way: romantic scenes used to be important narrative drivers in Hollywood, even making up some of film’s most iconic moments. Here’s our take on how Hollywood’s strange relationship with intimacy reflects the declining movie industry, why Marvel films avoid sensuality at all costs, and how streamers and fandoms have begun to take control of these narratives.

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00:00 How true is "Sex Sells"?
00:45 The decline of intimacy in today's blockbusters
04:51 These hot actors have no chemistry
9:00 The twist: TV is turning up the heat