Published On Mar 22, 2014
"Godfather of the GTO"
Visit: www.BlackhawkMuseum.org
Originally taped Saturday, March 15 as part of the Blackhawk Automotive Museums Saturday Morning Lecture Series.
To legions of fans, Jim Wangers redefined the art and science of automotive marketing and was a driving force in Pontiac's dramatic turnaround from near-extinction to 3rd place in sales during the great wide-track era. The architect of Pontiac's high-performance parts program and its association with Royal Pontiac, during his long and storied career Mr. Wangers oversaw the planning, marketing, and high-profile placement of some of the era's greatest performance cars; the Bonneville, Grand Prix, Catalina 2+2, Firebird/Trans Am and, of course, the GTO.
Jim Wanger's presentation "The Anatomy of the Musclecar" addresses the growth and history of the American performance car, including today's modern performance cars.