In this episode, Michael and Clément Hynaux, a campaign manager at Ad Badger, uncover the secrets to a successful transition from a service-based business to SaaS. Have you ever wondered how a business changes when moving from providing services to a SaaS model?

Michael and Clément share their trials and triumphs on this battlefield. Learn how to delegate tasks effectively, adapt strategies, and avoid common mistakes that could be costly for your business.

We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 - Introduction
02:31 - A motivating tale
06:01 - Challenges in transitioning from service-based to SaaS
12:01 - Adapting strategies and the importance of delegation
18:01 - The role of machine learning in Amazon PPC
24:01 - Practical tips for a successful SaaS transition
34:01 - Closing thought

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clément Hynaux
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno