Why is LEGO releasing the same set in different colors?
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LEGO has begun rereleasing popular LEGO sets in new colors. Same set. Different colors. Is this a quick cash grab or simply a way of performing market research? Is it good to have more color options when buying sets? Let’s explore the reasons why LEGO is implementing this new strategy of recoloring sets. LEGO has been releasing recolored sets for a few years now and many have gone under the radar! It’s surprising how many people haven’t noticed… but I have. Watch the entire video to see all the recolored LEGO sets and minifigures!

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