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INTERNATIONAL BUSINESS MANAGEMENT (IBM)

This video consists of the following:

1. Meaning and concept of International business:

International business means carrying on business activities beyond national boundaries.
These activities normally include the transaction of economic resources such as goods, capital, services and international production. Production may either involve production of physical goods or provision of services like banking, finance, insurance, construction, trading, and so on.
Thus, international business includes not only international trade of goods and services but also foreign investment, especially foreign direct investment.


2. Challenges in international business :

i. International company structure
ii. Foreign laws and regulations
iii. International accounting
iv. Cost calculation and global pricing strategy
v. Universal payment methods
vi. Currency rates
vii. Communication difficulties and cultural differences
viii. Political risks
ix. Supply chain complexity and risks of labor exploitation
x. Worldwide environmental issues



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Reference books for International business management:

1. https://amzn.to/2qVD2ym - International Business Management by CB Gupta

2. https://amzn.to/2Hpxnea - International Business Management by N. Venkateswaran (Author)

3. https://amzn.to/2HoLgsV - International Business: Text and Cases by Cherunilam .F (Author)





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