Presented by Kristian A Alomá, PhD, Founder & CEO at Threadline as part of the 'Story Time: Narrative Research Forum' event with Irrational Agency and NewMR.

While nearly every participant is willing to answer our questions in market research, very few actually share what’s really happening inside their minds. By leveraging insights from the field of narrative psychology, Kristian A Aloma, PhD, an academic and practitioner in the field, will demonstrate how consumers really think about brands and the role narratives play in that thought process. He’ll break down what that means for businesses and market researchers and how we can move past surface-level answers and get to the rich stories driving consumer behaviour.

Access this recording, and the other presentations in the 'Story Time: Narrative Research Forum' event via NewMR.org/Play-Again