On this episode of The Sales Transformation Podcast Phil is joined by Lindsey Rowe, UKI Head of Purpose Programmes & Sustainability GTM at SAP, to discuss their sales apprenticeship programme.

In just 11 months SAP have already been named number 13 on RateMyApprenticeship’s list of the best 100 apprenticeship employers. Lindsey takes us through how the programme came about and the benefits it has had for the business so far – both expected and unexpected.


Highlights include:
[02:27] – SAP’s sales apprenticeships are more business-led than HR-led
[17:09] – How hiring apprentices led to greater diversity
[25:47] – There’s still a stigma around apprenticeships


Want to listen to The Sales Transformation Podcast on the go? We've also uploaded the audio for the episode! Listen using the links below:

Apple: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/show/4ITNCYn...

Consalia is the UK’s only Sales Business School, serving a global audience, providing Executive Masters programmes in Leading Sales Transformation, Sales Transformation and Key Account Transformation, as well as Undergraduate and Postgraduate Diploma Apprenticeships which are all dedicated to the sales profession.

Our vision is to help make sales the world's most sought-after profession.

Through the extensive research submitted into the Sales Business School, we continuously refine our approach to help organisations sell in a way their customers want through our Sales Transformation offering, whilst also helping companies to set up their own sales academies through the use of our Consalia Intellectual Property (IP).